What Are Some Of The Most Important IT Services For Businesses?

The success of any business depends on maintaining smooth uninterrupted enterprise operations. In this digital age, it is essential that businesses have IT (information technology) services that will keep their network operational and intact with minimal down time. Because business computer systems and networks are always evolving it is imperative to work with the right IT company to maintain and preserve your companies’ data. This involves a number of steps in order to prevent loss of data due to disasters such as floods, fires, theft, power failure, equipment failure, etc. To ensure the success of your company, below you will find a list of some of the most important IT services for businesses.

Network backup systems are vital in order for a business to keep their data safe. Hiring an IT services company (that offers network support) will help ensure data is never lost or corrupted. With a network backup system in place, you can safely upload your client information, financial records and files via the Internet to a secure off site location where data cannot be harmed. By doing so, your data is safe from storms, fire, unauthorized intrusions, floods, viruses, and hardware malfunctions. As well, backups can be monitored 24/7 to ensure data availability in case of an emergency.

Remote monitoring is a very beneficial service for any size business that enables 24/7 monitoring of your computer network. While this is an effective method used to monitor systems for malicious bugs, intrusions, glitches, and emergencies, it’s also very cost effective. Proactively monitoring, managing, and maintaining your computer network remotely means problems are detected immediately and fixed without the need to have a technician physically come to the business location. Having a constant ‘guard’ for the system and network will help ensure uninterrupted network operation thereby reducing worker downtime. Nothing can be as frustrating as having an office full of workers who can’t work!

It is critical for every business to have effective email and spam protection as this step helps protect against potentially disastrous threats. A technician will help establish an email security and archiving system that will actively secure your email by stopping spam, viruses, worms, and other email-borne malware before reaching the inbox. Furthermore it allows you to preserve and access emails more easily and at the same time allows for the archiving of all inbound and outbound emails online for compliance and backup. There is also continual monitoring of email activity to ensure critical emails are being received and delivered.

With an IT company offering offsite back up disaster recovery solutions, businesses will ensure no data is lost should there be a disaster affecting the computing systems. Such a back up system makes data accessible 24/7 thereby ensuring that said data is immediately recoverable if there is an event such as power failure. High tech facilities house servers safely, protecting them from any unauthorized access and physically potential disasters such as humidity, fire, temperature extremes, dust, and floods. These storage facilities help to protect business systems and data, ensuring that your company information is protected.

A quality IT plan ensures complete backup services, daily checks on your backup, security monitoring, and effective disaster recovery solutions. The loss of client records or financial information could very well be the end of many companies. Unfortunately many companies also need to be protected from the malicious activity of competitors and hackers. Compiled with the waste of money on potential downtime, having an effective IT plan is a necessity for the success of any business.

Credit Card Services for Business Merchants

If you own a business, whether large or small, you know the necessity of credit card processing for a successful sale. For products and services sold online, by mail or phone, or in person at a retail location, you need the most up to date credit card merchant services available. Internet savvy customers and people in this fast paced modern world do not like to be kept waiting. They also expect a flexible spending option like credit cards to be available anywhere they shop.

Most businesses with an online presence, or a website, require a way to gain online credit card approval. With this function, you can sell goods and services from your website. The credit card processing allows you to accept any charge payment from customers with online credit card approval. Some people are intimidated by this process, but with the simple online merchant services available on the internet, the success of your credit card business can be simple and hassle free.

Where to find credit card merchant services

When looking for someone to assist you in setting up credit card processing, start online by entering a search term that relates to your business needs. For instance, if you are a small business owner, you might enter something like credit card processing. But if you have an online presence for your business in the form of a website, you would need to search for online credit card approval. For all your credit card needs, search for credit card merchant services, and you will get an extensive list of resources.

Which service is right for you

After you have some search results, visit several different sites, even if they seem to offer the same services. You need to compare the options, prices, and customer services offered. One of the most important things to look for right away is how much you have to pay on a monthly basis to keep your credit card processing up and running. Most sites will represent their fees as fairly straight forward, but several companies charge hidden fees that can inflate your bill and put a kink in your operation. Keep an eye out for notices about late fees, a quota of credit card processing per month, and other limitations that could conflict with your needs. Also note what the company will charge you if you violate the terms of service. Remember that business can sometimes be unpredictable. If you get in a bad spot financially, you do not want your credit card merchant services to drag you down even further with high penalties or cancellation of service if you fail to meet a quota.

Also look for the extras that each service offers. For example, if you are processing credit cards on your website, you will need a built in way to accept card payments. This usually takes the form of a shopping cart that is written into your html code. The ideal merchant service will give you step by step instructions on how to set up your online shopping cart.

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Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.