Credit Card Services for Business Merchants

If you own a business, whether large or small, you know the necessity of credit card processing for a successful sale. For products and services sold online, by mail or phone, or in person at a retail location, you need the most up to date credit card merchant services available. Internet savvy customers and people in this fast paced modern world do not like to be kept waiting. They also expect a flexible spending option like credit cards to be available anywhere they shop.

Most businesses with an online presence, or a website, require a way to gain online credit card approval. With this function, you can sell goods and services from your website. The credit card processing allows you to accept any charge payment from customers with online credit card approval. Some people are intimidated by this process, but with the simple online merchant services available on the internet, the success of your credit card business can be simple and hassle free.

Where to find credit card merchant services

When looking for someone to assist you in setting up credit card processing, start online by entering a search term that relates to your business needs. For instance, if you are a small business owner, you might enter something like credit card processing. But if you have an online presence for your business in the form of a website, you would need to search for online credit card approval. For all your credit card needs, search for credit card merchant services, and you will get an extensive list of resources.

Which service is right for you

After you have some search results, visit several different sites, even if they seem to offer the same services. You need to compare the options, prices, and customer services offered. One of the most important things to look for right away is how much you have to pay on a monthly basis to keep your credit card processing up and running. Most sites will represent their fees as fairly straight forward, but several companies charge hidden fees that can inflate your bill and put a kink in your operation. Keep an eye out for notices about late fees, a quota of credit card processing per month, and other limitations that could conflict with your needs. Also note what the company will charge you if you violate the terms of service. Remember that business can sometimes be unpredictable. If you get in a bad spot financially, you do not want your credit card merchant services to drag you down even further with high penalties or cancellation of service if you fail to meet a quota.

Also look for the extras that each service offers. For example, if you are processing credit cards on your website, you will need a built in way to accept card payments. This usually takes the form of a shopping cart that is written into your html code. The ideal merchant service will give you step by step instructions on how to set up your online shopping cart.

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Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.

The Importance of Online Communities For Business

“Strive not to be a success, but rather to be of value.” Albert Einstein. When it comes to sharing business content with your online communities, offering information to others that is of value will ultimately make your business successful.

There are many reasons why being a part of online communities contributes greatly to the success of your business.

  • Universal exposure: As part of an online community, you are able to reach people around the world and it is as though you are all in a room together, interacting on issues that are important and interesting to all of you. It is incredible that you are now capable (through social media) of reaching numerous people at once from one location. This allows you not only to market your business easily and successfully but also lets you do a large number of other things connected with your business. Remember that connecting with your online communities does not mean that you should be giving those people a hard sell. You should be sharing valuable information with them. You are educating the other people in your online communities about what you do and what you offer. You are allowing them to get to know you and your business.
  • Learning from others: As a member of an online community, you have the opportunity to learn new ways to market your business from other marketers. You should take advantage as much as possible of the expertise of other people who are members of your online communities and put their principles into practice, where appropriate.
  • Strategic partnerships: You will have many opportunities to form strategic partnerships with other members of your online communities. There will be a lot of synergies between you and others and if you find that your skills and expertise compliment those of people in your online communities, you should approach them and see how you can work together most effectively. Of course, you cannot form business partnerships with people unless you get to know them and they get to know you. Nobody will partner with another person unless they trust them and find them to be credible.
  • Make the most of your online communities: Remember that you need to market yourself and your business through your online communities. Make sure that your online profile is complete, which means that you need to include more details about yourself than your business. You should include a statement about your business but a more comprehensive discussion about your business offerings will occur after you have posted and syndicated your content.
  • Choose your online communities wisely: It is important to choose your online communities based on the members with whom you want to interact. It is not enough to choose an online community based solely on a demographic, ie, a geographic location or an age group. You should be very selective about your communities and make sure that the other members in your online communities have enough in common with you and your business and are really excited about interacting with you online.
  • Build your online relationships: It is very important to continue to develop relationships with those people with whom you interact online. A good way to do this is by continually sharing information with them that you feel they will find valuable and that will help them in some way. Not only will your online connections want to interact with you but they will also speak favorably about you to others online. The more comfortable and the closer your relationships with them become, the more opportunities you will eventually have of selling them your products and/or services. Make sure that you make the effort to not only establish the relationships but also make sure that you maintain them for the long term.

Conclusion

Being a member of online communities for business and continually establishing and maintaining online relationships is critical to the success of your business. With the extreme popularity of social media, many people are excited about interacting and developing relationships with others whom they feel they can trust and who they consider experts in their industry. At the heart of your success is the human element. Once people really get to know you and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.